Javier Martin, The beginning and the end, 2021.
At this stage of his 15-year process of creating the iconic Blindness collection, Javier Martin presents a continuation of this series: it’s about the appropriation of light, the struggle and contraposition of natural and artificial light. It's about the things that blind us, that make us unsee the reality and the truth. It's about advertising and the battle between the real and unreal.
In this work, called "The beginning and the end" from 2021, we see a seductive model, that may be understood as the falseness per se. This woman that embodies an ideal of beauty has been taken out of her context, the world of spotlights, and placed as an illusion for the viewer. Her eyes have been covered up by a think brush paint.
Javier Martin may be understood as a mediator and observer of our society. He brings together conventional elements from our everyday life, combining them in artful compositions, letting the viewer raise autocritical questions.
